Date: 12/03/2025

Global wearable band market in 2024: 193 million units shipped, up 4% y-o-y

Canalys estimates global wearable band grew steadily in 2024 with total estimated shipments reaching 193 million units, up by 4% compared to 2023.
Further findings and analyst comments shared by Canalys:
Growth was primarily fueled by strong demand in China and emerging markets, offsetting declines in mature regions, such as the US and India. The basic watch and basic band segments played key roles in driving entry-level adoption, while competition among the leading vendors intensified as Apple, Xiaomi and Huawei battled for market share.

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