Date: 01/10/2012

Mobile threats explodes mobile app security market to $389m by 2012: ABI Research

According to ABI Research’s new “Mobile Security” research findings, games, social networking, productivity apps, financial tools are flocking to the mobile platform. In addition to it, few threats including malware, loss, theft, spam, Trojans, spyware, data breach, and aggressive advertising are facing vulnerable devices. ABI Research has found that unique malware variants grew by 2180% reaching 17,439 between 1Q11 and 2Q12.

ABI Research shows that the global market for mobile application security is to worth $398 million by the end of 2012. The revenues for paid apps, partnerships with manufacturers and operators, white label deals, and dataset sales are included. ABI Research calculates till date, that there have been over 130 billion downloads of mobile security apps.

And these threats are set to rise extensively. “With the increasing popularity of smartphones, mobile threats are on the rise. This has implications for security at the corporate level as well as for individual privacy,” says Michela Menting, senior cyber security analyst. “The mobile application security market is rife with vendors offering their wares. The priority now for end-users is understanding the issue at hand and finding the right offering that best suits their needs.”

A number of companies are standing out among the hoards of mobile security vendors. Among them, AVG Technologies, Lookout, and Avast Software providing well-rounded software that address malware, privacy and anti-theft concerns. With regards to innovation Lookout, Dr.Web, and TrustGo show up among other vendors. As for implementation, McAfee, Kaspersky Lab, and Ikarus have outclassed in deploying viable long-term strategies.

For more information: www.abiresearch.com

Source: ABI