Date: 21/02/2012

Cost limits the volume growth of AMOLED TVs

IHS reports global AMOLED TV shipments are expected to reach 2.1 million units in 2015, up from just 34,000 in 2012. But still AMOLED TV shipments to account for only 1 percent of the global flat panel market by 2015 due to high price of AMOLED TVs

A 55-inch AMOLED TV will be priced at $8,000 in 2012, more than twice the $3,700 average expense for an equivalent LCD TV. And although AMOLEDs deliver a dramatically superior viewing experience compared to LCDs, consumers are unlikely to buy large quantities of AMOLEDs until their prices fall to within a 20 percent premium of comparable LCD TVs, finds IHS

IHS says AMOLED manufacturing efficiencies and output yields are unlikely to match those of LCDs for the next three years.