Date: 31/01/2012

Wi-Fi Alliance disowns the term "Super Wi-Fi"

Wi-Fi Alliance has cautioned that the consumers should be aware that recently-announced deployments using terms like "Super Wi-Fi" are not in fact Wi-Fi.

Wi-Fi Alliance alerts that the technology touted as "Super Wi-Fi" does not interoperate with the billions of Wi-Fi devices in use today Today's deployments in Television White Spaces do not deliver the same user experience as is available in Wi-Fi hotspots and home networks, says Wi-Fi Alliance.

Though Wi-Fi is a registered trademark of the Wi-Fi Alliance but the term "Super Wi-Fi" is not an authorized extension of the brand. Wi-Fi Alliance discourages the use of Wi-Fi in a manner that could confuse consumers.

"The Wi-Fi Alliance supports efforts to use the unlicensed spectrum known as Television White Spaces to expand connectivity. However, there is currently no Wi-Fi technology that operates in this spectrum," said Wi-Fi Alliance Marketing Director Kelly Davis-Felner. "It is important that users not be misled into confusing any such technology with Wi-Fi."