Date: 16/01/2012

TI partner with metaio and Total Immersion in offering SDK for augmented reality apps

Texas Instruments Incorporated (TI) is partnering with metaio and Total Immersion to bring augmented reality (AR) capabilities to life on TI's OMAP processors. Both companies are providing AR software development kits (SDK), optimized to work on TI's OMAP processors. TI is showcasing apps built using these SDKs at the Consumer Electronics Show (CES) in TI's meeting space (N116, North Hall). The OMAP-processor-optimized metaio Mobile SDK includes patented gravity awareness visual tracking technology for 2D and 3D objects.

"Our strategic partnerships with metaio and Total Immersion enable their AR SDKs to leverage the on-chip dedicated camera sub-system and hardware-accelerated computer vision libraries unique to the OMAP platform's smart multicore architecture," said Fred Cohen, director, OMAP user experience team, TI. "These innovators are at the forefront of their industry. In addition to differentiated technical capabilities, our work with metaio and Total Immersion introduces an unprecedented set of tools and access as well as professional support from each company, empowering developers to bring a new era of AR-based eCommerce applications to life."

"We are thrilled to work with TI to make it easier and faster for developers to enable the most sought-after, futuristic AR capabilities imaginable. Our new gravity awareness feature and award-winning visual tracking technology for 2D and 3D objects pair with the OMAP processor to deliver natural, intuitive AR features that consumers demand." - Dr. Thomas Alt, CEO, metaio

"Collaborating with TI on our AR SDK ensures that D'Fusion offers a best-in-class AR solution for mobile AR development. The OMAP processors have what our developers demand in terms of performance and optimization with TI's smart multicore OMAP architecture. It makes existing AR applications better and faster, and will also enable new and exciting apps in markets thirsty for what AR capabilities have to offer." - Bruno Uzzan, CEO and Co-Founder, Total Immersion

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