Date: 30/06/2011

Cost and usability to remain barriers for strong growth of PKE in cars

Recent Strategy Analytics research shows that auto manufacturers expect growing demand for passive keyless entry (PKE) and passive keyless start systems. The Strategy Analytics report, "More Models Featuring Passive Entry and Start: A Potential for Increased Demand," and its accompanying database, now lists over 400 models with PKE.

Kevin Mak, analyst in the Automotive Electronics Service at Strategy Analytics, said, "Passive entry and start system offerings abound, including Chinese cars, like the Brilliance 530, the BYD F3 and the Zotye Z200HB. Even Chrysler and Kia, newcomers to this market, offer passive systems. Japanese automakers expanded their PKE market to cars made in the US and Europe. And BMW offers the simpler Passive Go system as standard on its 2012 1-Series."

Mak cautions against expectations for widespread PKE adoption. "Cost and usability will remain barriers to widespread adoption. Despite the strong growth rate, PKE technology will not overtake conventional remote-controlled systems, even by 2018."

Source: Strategy Analytics