Date: 14/04/2011

NXP launches partner program to promote RFID innovation

NXP Semiconductors N.V. has launched its Global RFID Innovation Partner Program to encourage the development of RFID solutions. With a focus on system integrators and solution providers as well as reader and software companies, the Program aims to create a community that can share skills and expertise in order to drive RFID innovation.

Overview of the NXP Global RFID Program:
To date the following companies have joined the NXP Global RFID Innovation Partner Program:
ACURA Global, Brasil,
austriamicrosystems, Austria
CopperSpiral RFID, India
Franwell, USA
IER, France
InSync, USA
RFiT Solutions, Austria
Thinkify, USA
Vilant, Finland

NXP says innovative RFID system Integrators and solution providers from around the world can participate in the Program, with the aim of:
Sharing important technical, market and business-related information on RFID for FMCG and electronics with a worldwide community
Minimizing the technological risk and cost involved of developing RFID technology
Exchanging skills and experience on successful RFID implementations with a worldwide community
Decreasing time to market for new solutions
Driving the adoption of, and increasing the global market for, RFID technology
Enabling partners to realize innovative ideas with NXP, a strong and experienced technology partner

Overview of RFID market growth according to NXP:
Offering reliable read rates and special features for electronic device configuration as well as privacy modes and a tag tamper alarm, RFID tag and label ICs are ideal for high-volume applications in FMCG and electronics
Last year saw a significant uptake in RFID solutions, demonstrating renewed interest in the industry that is now seeing the benefits of established global standards in RFID technology
Growth in RFID solutions for FMCG and electronics sectors is expected to remain strong, as RFID is used in new applications and in replacing older, less reliable technologies such as bar codes or holograms

"We listened to the market and responded by launching our Global RFID Innovation Partner Program to address the growth of RFID applications in the FMCG and electronics sectors. We want to help ensure that NXP and its partners can effectively use RFID technology to enable the safe and reliable tracking of items, ease of product configuration and an increased level of counterfeit protection," said Chris Feige, general manager for Tagging and Authentication, NXP Semiconductors.