Date: 20/03/2011

DTH subscribers in India to grow at a CAGR of 14% during 2011-2013

RNCOS has said owing to the change in consumer preference and increasing standards of television viewership, the Indian broadcasting system is also going through a phase of evolution. As per RNCOS' latest research offering "Indian DTH Market Forecast to 2012", the number of DTH subscribers in India is expected to grow at a CAGR of around 14% during 2011-2013.

The trends and facts shared by RNCOS include:

Owing to its capital-intensive nature, the industry mainly comprises private players and involves no role of the public sector.
Indian DTH market is dominated by some of the prominent names in the communications industry, such as Dish TV, Tata Sky, Airtel Digital TV, etc. Competition in the industry has resulted into extremely affordable packages being offered to the people, with the option of changing the package at any time of the subscription.
Despite being an industry with immense growth potential, it has been observed that the profitability of the DTH companies is not as lucrative as the industry stature. Hence, to enhance their profit earning capacity, the players are ensuring a growth in the average revenue per user (ARPU) by luring the consumers to opt for high-end packages.