Date: 15/12/2010

2010 year end update on flat panel TV market

While flat TV market is stabilizing there is some change in vendor ranking in this hot consumer electronics domain.

Korea based market analysis company Displaybank has reported 20.90 Million flat panel TVs were shipped in October 2010 growing 4.5% M/M with share distribution of LCD TV to PDP TV at 90.5% to 9.5%. Displaybank says Korean flat panel TV makers' shipment grew 20% M/M in October 2010 while shipments from 6 major Chinese TV makers dropped 45% M/M due to ceased production during Chinese holiday as well as impacts from decreased demand.

On the vendor share data Displaybank says Samsung Electronics composed 19.9% share of total LCD TV shipments followed by LG Electronics with 13.5% and Sony with 12.6%.
In terms of LED LCD TV shipment share by maker, Sharp's LED LCD TV production share increased 6%p M/M to exceed 62% benefited from Japan government's Eco Point Policy (Eco-Friendly Consumer Electronics Subside Program) followed by Vizio at 36.5% share and Hisense at 36.2%. Combined LED LCD TV production share from 13 major TV brands in October recorded 31.4% that exceeded 30% level for the first time, reports Displaybank.

In a India specific TV market study, another market researcher DisplaySearch has reported that LG Electronics increased its unit share of flat panel TV shipments to 22.7% in Q3'10, taking the top market share position in the Indian TV market. DisplaySearch says LG's competition, Samsung Electronics and Sony, followed close behind with shipment market shares of 21.0% and 20.8%, respectively. In addition, Panasonic almost doubled its unit share in the region to 11.0% in Q3'10, up from 6.7% in Q2'10. Indian local brands Videocon and Onida also increased their unit shares.

In 3rd quarter of 2010 CRT TV shipments in India grew to 3.2M units, up 2% Q/Q due to LCD and other flat TVs not reached the price point wished by customer according to Hisakazu Torii, Vice President of TV Market Research for DisplaySearch

32" models are rated as most popular, with a 41% unit share. Units 24" or smaller accounted for a 36% market share. Currently, 21" or smaller CRTs are the most common TV in India. For this reason, DisplaySearch expects that 22-24" LCD TVs will be an important product in the Indian market.