Date: 02/12/2010

Toshiba's consumer div. announce new strategies and products for the ASEAN region

Toshiba Corporation's consumer electronics division, which is called Visual Products group has announced new strategy and region specific products by rolling out new line-up of LCD TVs expressly designed for the ASEAN region.

Mr. Shigenori Tokumitsu, Vice President of Visual Products Company, Toshiba Corporation, Japan, said: "Our business is global, but we recognize that different regions have different characteristics and requirements. Toshiba's visual products enjoy a long-standing reputation for quality in the ASEAN region, and we are more than confident that we can further contribute to our customers in this important market with leading-edge products that feature functions and capabilities they want."

Toshiba estimates a global market of 142 million units in 2009 climbing to 200 million units in 2012, an average annual growth rate of 12 percent. Toshiba recorded global unit sales of 10 million units in FY2009, ended March 2010. Toshiba aims to achieve sales for more than 1.2 million TV units for ASEAN market in FY2011, which translates into a 20% market share.

Mr. Ronald M.F. So, Department Manager, Marketing and Merchandising, Asian Headquarters Division, Toshiba Singapore Pte., Ltd., said: "We are determined to provide a broad array of high-value products that reflect the changing lifestyles in the ASEAN countries, and to address individual market requirements. We are confident that our new product line-up does just that."

Toshiba has to compete with local vendors as well as Japanese and Korean vendors such as Sony, Samsung and LG.