Date: 04/11/2010

DisplaySearch: Revenue for main displays reached $3B in Q2'10

According to the DisplaySearch Quarterly Mobile Phone Shipment and Forecast Report, demand for larger screen sizes and higher resolution presents an opportunity for continued growth. Despite the high saturation and worldwide penetration of mobile phones, manufacturers are initializing the next growth cycle in order to increase ASPs and maintain revenues.

"The strong mobile phone results in Q2'10 demonstrate the popularity of smart phones, which require higher resolution and larger displays to enable applications such as social networking, navigation, and web surfing," noted Calvin Hsieh, Mobile Phone Research Director of DisplaySearch. "This successful performance drove mobile phone main display revenues for the quarter."

Other highlights of the research are:

1. As a result of the growing iPhone success, in Q2'10, Apple overtook Sony Ericsson to become the #5 global mobile phone manufacturer on a shipment basis with a 3.1% share, up 127% Q/Q and 28% Y/Y from Q1'10. Nokia ranked first with a 31.3% share, followed by Samsung (17.5%), LG (7.1%) and RIM (4.1%). In terms of the rapidly growing Wideband Code Division Multiple Access (WCDMA), Apple ranked #4 with a 10.4% market share.

2. Revenue for main displays reached a remarkable $3B in Q2'10, up 14% Q/Q and 3% Y/Y. Shipments grew to 389.1 million, up 5% Q/Q and 8% Y/Y. Average selling prices for mobile phone displays grew 9% Y/Y to $7.72.

2. In terms of resolution, QVGA (240x320) captured the largest market share in Q2'10, and is estimated to grow to a 24.4% share by the end of 2010. In addition, WVGA (480x800 and 480x864) grew from 2.6% in 2009 to 5.3% in Q2'10, up 62% Q/Q and 121% Y/Y.