Date: 21/10/2010

Lattice MachXO PLDs shipping counter crosses 50 million mark

Lattice Semiconductor Corporation has said it has shipped more than 50 million MachXO PLDs since their introduction just five years ago. MachXO PLD sells in the market due to its cost advantage and initial support provided by Lattice during the early stages of this product's introduction. Even now Lattice has set upper mark in providing extremely intimate support to its cost conscious customers in emerging economies. Xilinx and Altera have later followed the Lattice way when it comes to customer support but now most of the programmable vendors give high importance to customer support and started fielding more design experts at the early stages of the customer design.

"We use MachXO PLDs in our LED display systems because they deliver compelling system integration benefits combined with a flexible and cost effective architecture," said Leo Stearns, CEO of Pix2o. "MachXO PLDs provided us with the design flexibility and cost advantage we needed to improve our time to market and reduce overall product cost."

"The rapid adoption of MachXO PLDs reflects our customers' decisions to quickly differentiate their designs using MachXO PLDs instead of high risk ASICs, inflexible ASSPs and discrete solutions," said Gordon Hands, Lattice Director of Marketing for Low Density and Mixed Signal Solutions. "In November 200es9, MachXO PLD device shipments crossed 25 million units. Within the last 11 months, MachXO PLD device shipments have accelerated dramatically in a variety of end markets, including communications, consumer, computing, industrial and medical, making the MachXO PLD family one of Lattice's most successful and fastest growing products."

Lattice offers highly affordable boards and reference designs for FPGA and programmable logic designers. Rakesh Agarwal, Country Manager, Lattice Semiconductor India says, "The way we look at the development boards, these are the enablers for our silicon usage among the engineers. We consciously keep the cost as low as possible, in fact right now we are running a program on our website, we have low cost development board that's about 29$, it is a full pledged FPGA board that comes along with 28 reference designs."