Date: 14/09/2010

MainConcept introduces two new NVIDIA CUDA based H.264/AVC video coding technologies

MainConcept has released two new H.264/AVC video coding technologies built on NVIDIA CUDA parallel computing architecture. MainConcept says that its H.264/AVC Encoder provides up to 10 times faster performance for HD video and reduces CPU utilization to as low as 20%

The two new H.264/AVC video coding technology include:

--New CUDA-based H.264/AVC plug-in for MainConcept's popular Reference 2.1 stand-alone transcoding application for Windows and Macintosh, which provides production houses a fast solution for the transcoding of many formats into H.264/AVC, with pre-sets for popular playback devices including iPod/iPhone/iPad, PSP, Blu-ray Disc, and others.

--New Codec Suite 5 plug-in for Adobe Premiere Pro CS5 that offers H.264/AVC encoding from the timeline, with full CUDA hardware acceleration.


The MainConcept CUDA H.264/AVC Encoder uses NVIDIA GPU acceleration for encoding/transcoding. This enables transcoding from MPEG-2, VC-1 and AVC elementary streams or raw frames into H.264/AVC Baseline and Main profiles. MainConcept's CUDA H.264/AVC encoding solutions work with 200+ million NVIDIA graphics solutions supporting the CUDA architecture, including NVIDIA Quadro, Tesla and GeForce, product lines.

"Video professionals and developers alike understand that time is money and thus being able to encode video faster into H.264/AVC, the premier format for the next decade, is paramount," said Muzaffer Beygirci, managing director, MainConcept. "We have spent considerable effort optimizing our H.264/AVC technology offerings to take full advantage of the NVIDIA CUDA architecture and GPU acceleration, and continue to offer video professionals and developers this dramatically accelerated video encoding with MainConcept quality and compatibility baked right in."

"MainConcept's CUDA-based H.264/AVC video encoding solutions really showcase the incredible power of the GPU that NVIDIA offers," said Andrew Cresci, general manager, vertical market solutions, NVIDIA. "These latest, CUDA-based H.264/AVC encoding technologies are excellent solutions for developers and video professionals who are under constant pressure to produce high quality products in less time."

Earlier this year MainConcept had announced graphics processing unit (GPU)-accelerated H.264/AVC Encoder developed using NVIDIA CUDA parallel computing architecture.

Availability: Now. The MainConcept H.264/AVC plug-in for Reference 2.1 will be available shortly.