Date: 03/11/2009

SAMSUNG to collaborate with Microsoft to save energy

Samsung Electronics and Microsoft are going for a green related partnership by promoting each other's latest products to save energy. Samsung says substantial energy savings can be achieved when Microsoft's Windows 7 operating system and Samsung's 40 nm DDR3 DRAM are used together.

Samsung will be migrating all of its corporate PCs to the new operating system beginning in 2010.

The Green IT collaboration effort between the world's number one memory company and the world's number one software company is expected to contribute to the revival of IT markets that have been depressed from the economic downturn.

Samsung campaign of "Less Energy, More Speed" is focused on its energy-efficient, 40nm-class, 2Gb DDR3 DRAM.

Also, Microsoft has announced reductions in power consumption with the new power management function in its recently released Windows 7 operating system.

"Windows 7 was designed as a more environmentally-sound and energy-efficient OS, particularly evident in its managing of memory and when shifting into lower power mode," said Kim James Woo, Country Manager of Microsoft Korea. He added that "users will enjoy the benefits when Windows 7 and DDR3 are combined."

"There is no doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy," said Dong-Soo Jun, executive senior vice president of memory marketing at Samsung Electronics. He added, "If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you'll see an increase in performance, while using less power, thanks to the efficiency of Samsung's 40nm DD3 DRAM."