Date: 10/10/2009

Radio platform streaming new-gen Internet content from Ensigma and Imagination Tech

Imagination Technologies has announced that its META processor and ENSIGMA communications technologies, together with its internet radio portal platform, enable new 'radio for the Facebook generation' PURE Sensia.

Sensia is the high resolution DAB digital and internet-connected touch radio that combines a unique, large colour touchscreen with a user interface, which enables the delivery of advanced multimedia content, information and Web 2.0 applications. And also offers podcasts and listen again services, DAB/DAB+ and FM, a custom applications providing access to services such as weather, news, Picasa, Facebook and Twitter, and DAB broadcast slideshows. Sensia is also a media streamer enabling users to listen to music stored on a home computer or network storage device via Wi-Fi.

Says Hossein Yassaie, Imagination Technologies' CEO: "Sensia heralds a new age in radio where broadcast and connectivity work together to deliver the pre-eminent listening experience. Broadcast by far has been and will always remain the most practical and efficient way to reach a wide audience. We have integrated broadcast with new technologies for internet connectivity and content delivery, under a state-of-the-art user interface, which will create a channel for consumers to communicate across social media and with the broadcasters, without any need for PCs. This combination of technologies is the catalyst to springboard radio to high visibility and status in the 'connected age'."

Continues Yassaie: "We developed The Lounge with the media savvy consumer in mind and Sensia is the first PURE product to fully realise its potential. There are ongoing and growing industry partnerships and a substantial roadmap of additional services in the pipeline, such as music download, content tagging and a range of new Apps, which will ensure that Sensia is the product to beat in its sector."

The technologies powering Sensia are all available for licensing from Imagination.

Availability: Targeted for Christmas 2009