Date: 18/09/2009

Moser Baer is quickly gaining share in USB flash memory market

Moser Baer India said, it has entered into USB flash memory drive market only four months back but has gained a market share of 11 % of India's USB Flash Drive market. Moser Baer is cautiously entering into the storage market where there is significant domestic growth such as optical storage and flash memory based external storage drives (USB pen drives/thumb drives, etc.,). Moser Baer exclusive production facility for solid-state media in Noida can produce 24 million products with capacity for further expansion.

Ratul Puri, Executive Director, Moser Baer, said: "We are proud to be the only company in India which offers the entire range of storage solutions. Moser Baer has played a pioneering role in offering optical storage media products and the new manufacturing line of solid state devices is further evidence of our leadership position in storage solutions. We will continue to offer quality storage products at competitive prices and will further grow this business. In particular, the solid state media line addresses the needs of students, professionals and people in enterprise segments."

Vijay Malhi, Senior Vice President, Moser Baer, said: "Moser Baer has achieved the SSM manufacturing capabilities through vertical integration of product line to encompass an entire range of functions including in-house R&D for printed circuit board assembly designing and software development for customized user interfaces. We see a great opportunity in the local and international market in Flash Drives and Micro SD cards."

Moser Baer said, The USB Flash and Micro SD cards market is expected to grow at over 30 per cent in India this year. The growing use multimedia rich content in phones and laptops are driving this market.