Date: 24/06/2009

LG Electronics selects Broadcom's BCM3549 DTV chip for its HDTVs

LG Electronics has selected Broadcom's BCM3549 DTV system-on-a-chip (SoC) for its new Broadband HDTVs.

The HDTVs with this Broadcom chip displays Internet video content such as Netflix (online movie site) instant streaming and Yahoo! Widgets. The Netflix subscribers can watch movies or TV episodes from its library directly on the TV. Users can also use the Yahoo! Widget system as a convenient way to access a vast selection of content including weather, finance, news and other useful information.

"In another industry first for LG, our new Broadband HDTV line provides consumers the ability to access Netflix instant streaming and Yahoo! Widgets directly through their HDTV enabling a whole new entertainment experience in the home," said Tim Alessi, Director, New Product Development, LG Electronics USA, Inc. "Broadcom's advanced digital TV technology features the latest in connectivity and continues to push the envelope in TV picture quality, performance and features. We are pleased to continue our multi-year partnership with Broadcom."

The Broadcom BCM3549 SoC feature multi-format decoding and home network connectivity via an integrated Ethernet media access controller (MAC) and physical layer (PHY) capabilities that enable users to connect with multiple home network devices such as media servers, PCs, MP3 devices and portable media players (PMPs), and allows access to a multitude of Internet-based multimedia content. With this technology, users can share and stream digital music, photos, movies and Internet-based media content to and from connected devices.

"LG's latest Broadband HDTV design illustrates our combined commitment to develop and deliver innovative TV solutions that offer new options for accessing online video content on a TV," said Dan Marotta, Senior Vice President & General Manager of Broadcom's Broadband Communications Group. "This is our third generation product powering LG televisions and together we are revolutionizing the home consumer entertainment experience."