Date: 24/01/2009

Chang-Soo Choi is appointed as President and CEO of Samsung Electronics America

Samsung Electronics America has named Chang-Soo Choi as President and Chief Executive Officer, replacing Dong Jin Oh who is retiring after a successful 35-year career with Samsung and is now considering a leadership role in a non-profit social contribution organization in Korea. Also announced were the promotions of Tim Baxter as President of Samsung's Consumer Electronics Division (CED), and Young Hoon Eom as Co-President of CED replacing Jae-Soon Park.

Over the past 30 years Choi has served in a variety of leadership roles within Samsung Electronics' Telecommunications, Information Systems and Computer Systems Divisions in Korea. Most recently he served as Executive Vice President in the Mobile Communication Division in Korea where he was responsible for leading international sales and marketing for the world's #2 mobile phone manufacturer. In his new role as President and CEO at Samsung Electronics America, Choi will be responsible for leading the company's North American operations which include the Consumer Electronics and Information Technology Divisions within Samsung Electronics America (SEA), Samsung Telecommunications America (STA), Samsung Electronics Canada (SECA), and Samsung Electronics Mexico (SEM). Choi is expected to assume his new role in February.