Date: 04/08/2010

TDK replaces its neon billboard with LEDs at London's Piccadilly Circus

TDK Corporation of Japan has replaced existing billboard with neon tubes at Piccadilly Circus in London with LED lighting. The billboard will feature TDK's slogan "The power of creative thinking" alongside famous sayings from historical figures on the theme of creativity.

TDK has put its advertising signs at four famous locations: Times Square in New York; Piccadilly Circus in London; the Ginza 4-chome crossing in Tokyo; and Shanghai, China. Piccadilly Circus is one of the most popular tourist spots in the world . TDK now intends to develop more visual displays using LED technology and utilise them in its corporate PR activities.

TDK move clearly tells first bring the environment change in your own premises than look at marketing your green technologies.