Date: 15/05/2012

Piledriver CPU core based Trinity processors from AMD as Ivy Bridge competitors

AMD has unveiled new processor chip family called Trinity for the latest notebook computers and ultra book computers. These A-Series Application Processor Units also targets all-in-one PCs, traditional desktops, and embedded system boards. Trinity has all the ingredients to compete with Intel's Ivy Bridge processors.

The product highlights are:
2x performance per watt of power consumption and the graphic core performance is 56% higher over the previous generation.
Can deliver 700 Gflops of computing performance by both CPU and GPU in combination.
Churns the HD video data faster using HD Media Accelerator.
The power is shifts dynamically between CPU and GPU based on the application needs.
The CPU frequencies are rated upto 3.2 Giga Hertz.
Ultrabooks can be used for 12 hours by using these processor chips.
Offers better video experience with plug-ins for Google Chrome, Firefox and Internet Explorer 9.
Optimized for Adobe Photoshop CS6, WinZip 16.5 and VLC Media Player.

Key features of the HD Media Accelerator of A-seriees include:

AMD Perfect Picture HD - An image, video processing and display technology that automatically makes images and video better with color vibrancy adjustments, edge enhancement, noise reduction and dynamic contrast fixes.
AMD Steady Video Technology - A technology that enables smooth playback of jittery video content with a single button click.
AMD Quick Stream Technology - A new technology that prioritizes video streaming on PC systems for a smooth, virtually uninterrupted video stream.
True HD video chat with up to four people at once.
AMD Video Converter - A video compression engine for fast conversion and sharing of media files across multiple formats and devices.
Full decode support for H.264, MPEG-2, VC-1, MVC, DivX and WMV.

Gaming support: AMD Eyefinity Technology - For the first time, this immersive technology is available from an APU without the need for a discrete graphics card

Availability: AMD said it has a record number of design wins with companies like Acer, Asus, HP, Lenovo, Samsung, Sony and Toshiba based on A-Series APUs and VISION Technology from AMD, with mainstream and ultrathin notebooks as well as embedded solutions, available beginning today.