Date: 13/09/2011

A/V front end IC packs graphics/video digitizer, 3D V-decoder, HDMI Rx and A-codec

Analog Devices, Inc. (ADI) is sampling a new AV (audio/video) front-end IC ADV7850 for improving video image, color quality and audio clarity in advanced HD (high-definition) systems, including HDTVs, AV receivers, video switchers and projectors.

ADI says ADV7850 contains the industry's first integrated HDMI receiver to support THX Media Director embedded metadata using multiple Vendor Specific Infoframes (VSIs) facilitating easy implementation by CE manufacturers into Blu-ray players, AV receivers, TVs and projectors. THX Media Director is a unique technology that transforms movies, music, games and other digital media into "smart content" that enables AV components to auto-select the most appropriate audio and video playback settings, preserving artistic intent.

ADV7850 features a 3D comb video decoder with an integrated 170 MHz video and graphics digitizer for HD 1080p input formats to process motion detection and 3D comb filtering operations without the need of discrete chip solutions.

AADV7850 integrates four key components, including a graphics and video digitizer, 3D comb video decoder, HDMI receiver and stereo audio codec. The ADV7850 supports HDCP repeater applications and can also be operated as a HDMI transceiver.Product Availability Temperature Range Price Each Per 1,000 Packaging
ADV7850 Sampling 0°C – 70°C $34.45 425-BGA