Date: 03/05/2011

The Qualcomm AR Android SDK available for smart phone developers

Qualcomm Incorporated has announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.

This platform though runs on all Android smartphones using Android 2.1 or greater, optimal performance will be exhibited on phones using Qualcomm's Snapdragon chipset.

"Qualcomm has a long history of providing advanced technologies that drive innovation and opportunity for the mobile ecosystem," said Jay Wright, senior director of business development, Qualcomm. "We continue the tradition by making leading AR technology widely available to developers for commercial use. With more than 6,000 registered developers, we look forward to a new generation of AR applications available in the Android Market and other application stores."

"We are thrilled with Mavs AR - it has really added a new layer of fun and interaction to the Mavs fan experience," said Mavs owner Mark Cuban. "Based on the game's success, we expect to use AR for future fan promotions, and Qualcomm's AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences."

The Qualcomm AR Platform is available immediately at developer.qualcomm.com/ar