Date: 22/09/2010

3D LED DTV from Hisense converts 2D content into a 3D viewing experience

Hisense has released a DivX Plus HD Certified digital television. This digital TV will be available initially in the Chinese market, the Hisense 3D LED XT39 Series powers the playback of DivX Plus HD video using the MKV container, enabling HD resolutions of up to 1080p in the DivX format using the TV's USB slot.

Hisense "Hi-smart" 3D LED XT39 Series is a 3D LED DTV product that is built on a "smart-TV" concept. This 3D LED DTV has a self-developed HITV-OS opened system that allows its consumers to directly download applications from Hisense "Software Store" to the smart TV, including movie, music, news, game, etc. Hisense 3D LED XT39 Series supports emerging 3D content playback. It can also convert ordinary 2D content into a 3D viewing experience.

DivX Plus HD Certification is the premium level of certification available from DivX for consumer electronics products and supports the playback of all content created with DivX software. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

"By enabling consumers to playback their DivX Plus HD files in the popular MKV format directly on a digital television in the living room, we're helping deliver on our promise to connect people and entertainment, across platforms and devices," said Matt Milne, Executive Vice President, Sales and Marketing, DivX, Inc. "Hisense is a strong partner and a clear leader in China, and we're very excited to work together to bring the first DivX Plus HD Certified digital television models to the market."

"With support for popular MKV H.264 videos at full 1080p resolution, DivX Plus HD Certification brings real consumer value to our line of digital televisions," said Jian Huaigang, Vice Chief Engineer of Hisense Electric Co. Ltd. "We are pleased to be the first company to offer DivX Plus HD Certified digital televisions, and we look forward to continuing our mutually beneficial relationship with DivX moving forward."

DivX supports high-quality Internet video on TVs or other consumer electronics devices.