Date: 13/09/2010

Broadcom introduces new ISDB-T product family for South American digital TVs

Broadcom has unveiled the new ISDB-T product family designed specifically to support South America's transition to digital TV programming. The product family includes the Broadcom BCM7405 set-top box (STB) system-on-a-chip(SoC) solution and the Broadcom BCM7540 ISDB-T HD digital terrestrial converter box SoC solution.

This ISDB-T family features support for TQTVD's AstroTV platform, Broadcom's field proven and market leading solutions enable DTVi interactive TV content and e-government services.

"We see interactivity as dramatically changing the TV entertainment and information experience in the home with the aim to benefit society and increase communications. Broadcom's field proven, mature and market leading digital TV technology offers manufacturers reduced complexity and cost while accelerating the time-to-market to deploy converter box solutions, supporting the future growth of AstroTV and bringing an interactive digital TV experience to Brazil." said David Britto, TQTVD Group Director

"As Brazil looks to transition to interactive digital TV programming, Broadcom's ISDB-T technology leverages our proven track record and mature technology in supplying highly integrated SoC solutions. As a worldwide leader in digital TV innovation, our advanced and scalable designs enable a quick-to-market and cost effective solution for the South American market. By supporting the interactive AstroTV platform, consumers can experience a whole new way to watch TV with real-time information updates and interactive services." said Charlie Lou, Product Line Manager, Broadband Communications Group, Broadcom