Date: 16/07/2010

New ASIC technology from Fujitsu for digital media encoding

Fujitsu has introduced the new application-specific integrated circuit (ASIC) technology to meet the growing demand for 10 bit 4:2:2 encoding in the advanced H.264 (AVC) supporting all formats, including 1080P and "stereoscopic" 3D television content. This technology will be integrated with Fujitsu IP-9600 encoder, a digital media processor and networking platform scheduled to launch in mid 2011.

"The new ASIC technology offered in our next-generation IP-9600 encoder enables users to customize their video content acquisition, processing and distribution applications to meet their specific cost, performance, scalability and flexibility requirements," said Kunio Konishi, director of product management, media solutions, Fujitsu Frontech North America Inc. "Fujitsu digital media solutions is known for its high performance, reliability and return on investment value in MPEG-4 AVC encoding technologies. The integration of an advanced ASIC core further demonstrates our ongoing commitment to offering superior technology with low latency and the highest-possible video and audio fidelity at price points that meet different budget requirements."

The IP-9600 platform add onto Fujitsu's list of encoding technologies that includes the IP-9500 high-performance, high definition (HD) and standard definition (SD) H.264 (AVC) 4:2:2/4:2:0 contribution encoder, the IP-9400 HD/SD 4:2:0 encoder designed for electronic news gathering (ENG) and satellite news gathering (SNG) operations and the IP-900 HD/SD encoder/decoder for digital content transmission in AVC 4:2:0 format with robust FEC/ARQ technology, suitable for restricted-bandwidth IP networks.

"Since it first entered the market, the Fujitsu portfolio of digital media solutions has been well received by the global broadcast community," said Ashley Dove, director of product marketing of VISLINK, a global technology business specializing in secure communications for the news and entertainment market. "The company's technology offers low latency and best picture quality while reducing the costs associated with broadcasting in HD, essential for newsgathering and other applications. We look forward to introducing the next-generation IP-9600 solution to our customers and providing them with the best overall value in performance, operational functionality and capability."

For more information visit: www.frontech.fujitsu.com/en/