Date: 20/02/2009

High quality image and video processor for multimedia camera phones

Zoran Corporation announced that it will be demonstrating its new APPROACH 7 multimedia processor, delivering a new level of quality camera experience, HD video capture and playback, and 2D/3D graphics to the multimedia mobile phone market, at the Mobile World Congress 2009.

The APPROACH 7 multimedia processor provides a high definition video experience with its universal HD video player, video display enhancement tools, and built-in HDMI interface enabling camera phone users to enjoy high quality still photos as well as HD video and audio on any large screen HDTV.

Based on Zoran's COACH digital camera image signal processing technology, image quality and real time video capture enabled by the new APPROACH 7 processor now rival high-quality digital cameras. Mobile handsets can now include image and video stabilization, ISO 3200, H.264 HD video recording, Z-light wide dynamic range, patented temporal noise filter for highly-effective noise suppression and compression efficiency, real-time lens distortion correction and hardware face detection and tracking.


The APPROACH 7 processor also includes a high-end 2D/3D graphics engine enabling an interface, desktop-level web browsing, console-level graphics, and 3D navigation. The Open GL ES 2.0 and Open VG 1.1 graphics core supports WVGA 30fps screen refresh simultaneously while running other applications such as HD video player for an enhanced user experience.

Zoran website is: www.zoran.com