Date: 24/12/2009

SD 3.0 / eMMC 4.4 Card Controller IP targeting HD multi-media content on handheld devices

Arasan has made available SD 3.0 / eMMC 4.4 Card Controller IP that supports transfer speed up to 104MB/s, and compliant with SD Memory v3.0 and Multimedia Card eMMC 4.4 specifications.

The SD 3.0 / eMMC 4.4 Card Controller IP used to store boot code securely.

The IP supports SD 3.0 that specifies cards with a maximum capacity of up to 2TB, which enables to store, download and share high resolution multi-media content using the familiar Secure Digital (SD) card form-factor.

The IP also supports eMMC 4.4, which incorporates new security features such as replay protected memory block, programmable card memory partitions and the traditional password, application based security and secure data erase.

Arasan's SD 3.0 / eMMC 4.4 Card Controller IP has built-in hardware support for multiple data protection schemes such as mechanical switch-based, password, temporary or permanent write protection. The IP natively supports all SD 3.0 / eMMC 4.4 commands. It also incorporates CRC checking to validate transactions on the memory card bus.

Arasan says, these cards enable users to enjoy hours of cutting edge HD multi-media content on devices such as mobile phones, camcorders and portable media players.

"With the increasing reliance on embedded software for product differentiation, designers
are looking for a scalable solution to securely store, boot their system," said Prakash Kamath, Vice-President of Engineering at Arasan. "Arasan's IP enables card designers to
integrate the highest performance memory controller available in the market today to provide such a secure storage solution."

"Compact and dense storage is an essential part of enabling a rich multi-media experience in consumer electronic devices such as smartphones, mobile internet devices, netbooks," said Somnath Viswanath, Product Marketing Manager at Arasan. "Integrating
Arasan's unique SD 3.0 / eMMC 4.4 Card Controller IP enables designers to offer such storage solutions in a familiar SD / eMMC form-factor."

For more details visit www.arasan.com