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  Date: 17/07/2009

New UHF RFID reader IC from austriamicrosystems

Austriamicrosystems (AMS) has introduced HW-RFR900T, an UHF RFID reader module equipped based AMS' "Simply Gen 2" UHF RFID technology.

The name 'Simply' in the Simply Gen 2 UHF RFID Reader IC, suggests that implementing RFID systems using these devices is simpler and doesn't require RFID expertise.

The AS3991 allows designers to focus on building their own IP for their end customers.

"Producing a RFID IC, like the AS3991 where we kept it simple without compromising performance or versatility, meant drawing on over 15 years of UHF RFID silicon design experience" Kambiz Dawoodi General Manager for Standard Linear/Wireless & Communication at austriamicrosystems said. "That's the reason why this is the industry's most popular UHF Reader IC, with the largest customer base."

"Why did we choose austriamicrosystems? They have been operating for over 27 years and continue to hold a strong financial position during this recessionary market. Having such a broad portfolio of products and servicing several industries, means that austriamicrosystems had to be the silicon partner of choice in challenging times," HaeWoon Lee CEO of HiWave commented. "We are committed to be in this business for years to come and we believe austriamicrosystems are the only sure bet moving forward."

Package: QFN64 9x9 package

For further details visit www.austriamicrosystems.com/RFID_products/AS3991/UHF_RFID_GEN_2

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