Date: 20/06/2021

ABI: Wireless headset shipments will reach over 1 billion units in 2025

With need for improved intelligent devices and enhanced connectivity capabilities growing, market researcher ABI Research predicts healthy shipments in year 2021 for most of the consumer devices and services, especially 5G smartphones, accessories, and Virtual Reality (VR) Head-Mounted Displays (HMDs). Consumer electronics wireless device focused companies such as Apple, Qualcomm, Sony, and Amazon, will continue investing in the development of smart consumer products such as Augmented Reality (AR) smartglasses, smartphones, wearables, smart home devices, and consumer robotics. Post-pandemic world definitely in need of more digital devices to lead life.

“True wireless headsets (TWS) are among the winning sectors in the smart accessories market, with many players, especially from the smartphone industry, launching TWS to remain competitive, while at the same time, expanding regionally and promoting a connected device ecosystem,” explains Eleftheria Kouri, Consumer Technologies Research Analyst at ABI Research. Wireless headset shipments will reach over 1 billion units in 2025, with TWS accounting for 50% of sales, growing at a CAGR of 27.9% between 2020-2025. Lower device costs in combination with technological innovations, such as Bluetooth Low Energy (BLE) Audio, TinyML, and built in sensors will drive demand and unlock new use cases and applications such as location-based audio sharing.

ABI Research expects that the launch of WiFi6 and WiFi6e will accelerate chip shipments due to higher demand for consumer Wi-Fi-enabled devices such as smart home appliances and AR/VR HMDs. “Consumers will favor those devices with updated protocols due to their promise of higher bandwidths, providing connectivity to a larger number of devices with limited interference,” Kouri notes. At the same time, BLE is a very promising wireless technology and is anticipated to account for 38% of total Bluetooth consumer device shipments, with the most important product categories including speakers, smartwatches, and hearables by 2025, growing from 19% in 2020.

“As the market gradually recovers from the pandemic, tech giants will continue the development of Merger and Acquisition deals in game-changing areas like artificial intelligence (AI), machine learning (ML), and voice and sound recognition in order to design smarter consumer products and services to remain completive in a fast-growing marketplace,” Kouri concludes.